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IRWIN PRINTING CO., INC. PRESENTS
JUN
7
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Irwin Printing Co., Inc.
The Way I See It
 

The Bamboo Tree

Years ago, a man felt defeated by the failures in his life and decided to spend time alone in the woods. There he met a hermit. The man expressed his failures with the hermit, who then pointed to two plants and asked the man, “Do you see the fern and bamboo plants over there?” The man nodded yes.

The hermit continued, “When I planted the fern and bamboo seeds, I took excellent care of them both. Within a short time, the fern grew quickly, but the bamboo didn’t grow at all in the first year. But, I didn’t give up on the bamboo seed, and I continued to nurture it. Although it took a few years for the bamboo plant to sprout, when it was ready, it quickly grew a hundred feet tall.

Staring at the large bamboo tree in disbelief, the man asked why it took so long to grow. The hermit smiled and answered, “The bamboo tree was growing underground, developing a root system. Had it not developed a strong foundation, it wouldn’t be able to grow upward.”

Here’s the way I see it: Elbert Hubbard said it best, “A little more persistence, a little more effort, and what seemed hopeless failure may turn to glorious success.”

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Idea of the Week
Understanding Grid Systems in Design
A SYSTEM TO HOLD ALL OTHER TOOLS IN YOUR TOOLBOX

One of your main goals when designing your marketing materials should be to always obtain a certain level of control over the way your reader interprets your content. If they read things too quickly or in the wrong order, it could muddy the message that you're trying to get across. One of the best techniques for achieving the perfect flow through your piece is to employ the use of a grid system within your design. Using grids will ensure that your document reads exactly as it should, and that your message stands out.

Simply put, a grid breaks up your content into a series of easy-to-follow, easily-digestible, regular units. One of the beautiful things about grids is that they're malleable - they can be as tightly defined or as loosely interpreted as you'd like. They're a bit like the backbone, the skeleton, of your marketing documents. Grids allow you to easily arrange content in relation to the size of the page, images, and even the outer frame of the page itself in a way that is both visually pleasing and effortlessly understandable.

Grids are great for not only controlling how your information flows from the perspective of the reader, but also to make sure that all of the elements on the page compliment one another in a neat and orderly way. Grids give you a system on which to hang every other tool in your toolbox. They've been used for centuries in nearly every system of writing that you can think of. Grids come in many different styles and they can be applied in a number of ways. Here are some examples of how you can use grids in your next design:

Grid as a Frame:

A classical form where text dominates the page and has thick, pristine borders around the edges of the page. This style is still widely used today in textbooks and dates back before the 20th century.

Grid as a Program:

A post World War II innovation by the Swiss, this type of grid sought to challenge the century-old page-as-a-frame technique in favor of something more unusual and surprising.

Grid as a Table:

A variation on typographic grids consisting of columns and rows occupied by cell data. The widths of the cells can vary as they follow both the x and y axis and are the basic foundation of web design.

Single Column Grid:

The most simplistic form of a Grid as a Frame, usually consisting of one simple shape to hold text. This option usually works best for simplistic documents or textbooks.

Multi-Column Grid:

Complex, yet flexible, grid systems that are often defined by a hierarchy of text and images, such as a magazine layout. This is the most effective strategy for controlling the flow of printed publications.

If you'd like to find out more information about grids and how you can use them for better effectiveness in your marketing materials, we'd be happy to help point you in the right direction.

See more great ideas like this!
Click here to visit the Irwin Printing Co., Inc. - Ideas Collection.
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MARKETING
Marketing Tip
Snapchat Geofilters
LOCATION-BASED PROMOTIONS

Snapchat geofilters are a fun and inexpensive way to engage with an audience at special celebrations, tradeshows, corporate events, and more.

A Snapchat geofilter is a location-based overlay you can find by swiping right on a Snapchat photo or video. When you create a custom geofilter, anyone using Snapchat in your chosen geographic location can use that filter on their Snapchat images and videos. Users can send videos and images with a geofilter to anyone regardless of their location. Therefore, the exposure to your custom Snapchat filter becomes exponential when images and videos are shared with the user’s network of friends and family.

You can create two types of filters – personal or business. When creating a filter, you can use a Snapchat pre-made template, create a custom filter using the Snapchat design tools, or “upload” your pre-designed filter.

Once your design is ready, you choose the dates you want the filter to appear and set the geographic location (your location cannot be more than 50,000 square feet).

Since Snapchat geofilters are one of the most affordable paid social media marketing tools available, you may want to look into it for your next event or celebration.

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Uncommon Product
Birthday Cards
AN EASY AND THOUGHTFUL WAY TO STAY IN TOUCH WITH YOUR CUSTOMERS

Why send your customers a birthday card? Because it’s good for business!

Sending birthday wishes is an easy and thoughtful way to stay in touch with your customers. In addition to making customers feel special, birthday cards are also a great way to increase front-of-mind awareness and encourage any unplanned purchases by including a coupon or special offer. When sending discounts or coupons, remember to send them early, so the recipient has time to use them before their birthday.

Birthday cards are also a creative way to build your brand reputation and can be accompanied by an invitation to visit your store (or website), try a new product, book an appointment, or read an article.

If you don’t know when your customers’ birthdays are, simply ask! Tell your customers you’d like to update your records when they make a purchase, sign up for a contest, or register to receive sales emails and other promotions.

If you’d like help creating the perfect birthday card your customers will love, our creative team is here to help! Give us a call today.

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Tech Tip
Alexa for Kids
CUSTOM ALEXA EXPERIENCES DEVELOPED SPECIFICALLY FOR KIDS

If you have an Amazon Echo device and children in your home, you may be interested in custom Alexa experiences that are developed specifically for kids.

Amazon FreeTime gives kids access to thousands of kid-friendly books, movies, TV shows, educational apps, Audible books, ad-free radio stations, and games.

FreeTime provides easy-to-use parental controls that allow families to find the right balance between education and entertainment. FreeTime Age Filters ensure that your child sees age-appropriate content. Parents can personalize screen time limits, set educational goals, filter age-appropriate content, and also manage web browsing and content usage based on their preferences.

Here are a few popular Alexa skills for kids: read short stories, tell jokes, play music, and practice tongue twister challenges. Alexa can also answer science questions, build vocabulary with Word of the Day, entertain with a game of Simon Says, tell fun facts, stories, and riddles while brushing their teeth with Chompers, set a timer for daily reading, play relaxing lullaby music at bedtime, and much more.

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Fun@Work
Take 5 Minutes for Fun@Work featuring

In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.

And Here's More Fun@Work!

An adroit mixture of everyday settings and extraordinary events.

A whimsical, slice-of-life view into life's fool-hardy moments.

Off-the-wall humor that puts a refreshing spin on the things we see every day.

An irreverent look inside the world of business and finance.

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Irwin Printing Co., Inc., 555 West State Highway 174, Republic, MO 65738 800-244-8654